CDC Marketing & Business Development 3

Question 1

A dental practice has a high volume of inactive patients (no visit in 18+ months). Which reactivation method typically yields the highest response rate?

Accepted Answer

Personal phone calls from the practice

Answer

Personal phone calls from a known team member consistently outperform other reactivation methods because they create a direct, personal connection.

Question 2

When evaluating a dental practice's online reputation, a CDC consultant should prioritize which review platform?

Accepted Answer

Google Business Profile

Answer

Google Business Profile reviews carry the most weight for local search ranking and are seen by the largest number of prospective patients.

Question 3

A practice is considering adding cosmetic dentistry services. A consultant's market analysis should FIRST examine:

Accepted Answer

Patient demographics and income levels in the practice's zip code

Answer

Market viability depends on whether the patient base has the income and interest to support elective cosmetic services, making demographic analysis the essential first step.

Question 4

Which key performance indicator (KPI) most directly reflects the revenue impact of a dental practice's marketing investment?

Accepted Answer

Cost per new patient acquired

Answer

Cost per new patient acquired links marketing spend directly to practice revenue generation, making it the most actionable financial marketing KPI.

Question 5

A dental practice wants to differentiate itself in a competitive market. Which of the following represents a sustainable competitive advantage?

Accepted Answer

Offering Saturday appointments as the only practice in the area doing so

Answer

Offering unique access hours that competitors do not provide creates a structural advantage that is difficult for others to immediately replicate.

(CDC) Certified Dental Consultant Practice Test

(CDC) Certified Dental Consultant Practice Test

CDC Marketing & Business Development 3