CDC Marketing & Business Development 3 — Questions and Answers
Question 1: A dental practice has a high volume of inactive patients (no visit in 18+ months). Which reactivation method typically yields the highest response rate?
- Postcard mailers
- Email campaigns
- Personal phone calls from the practice (Correct answer)
- Social media retargeting ads
Correct answer: Personal phone calls from the practice
Personal phone calls from a known team member consistently outperform other reactivation methods because they create a direct, personal connection.
Question 2: When evaluating a dental practice's online reputation, a CDC consultant should prioritize which review platform?
- Yelp
- Healthgrades
- Google Business Profile (Correct answer)
- Zocdoc
Correct answer: Google Business Profile
Google Business Profile reviews carry the most weight for local search ranking and are seen by the largest number of prospective patients.
Question 3: A practice is considering adding cosmetic dentistry services. A consultant's market analysis should FIRST examine:
- Equipment costs for cosmetic procedures
- Patient demographics and income levels in the practice's zip code (Correct answer)
- The number of dental schools in the region
- State dental board cosmetic dentistry requirements
Correct answer: Patient demographics and income levels in the practice's zip code
Market viability depends on whether the patient base has the income and interest to support elective cosmetic services, making demographic analysis the essential first step.
Question 4: Which key performance indicator (KPI) most directly reflects the revenue impact of a dental practice's marketing investment?
- Website page views
- Number of Facebook followers
- Cost per new patient acquired (Correct answer)
- Email open rate
Correct answer: Cost per new patient acquired
Cost per new patient acquired links marketing spend directly to practice revenue generation, making it the most actionable financial marketing KPI.
Question 5: A dental practice wants to differentiate itself in a competitive market. Which of the following represents a sustainable competitive advantage?
- Temporarily reducing fees below competitors
- Offering Saturday appointments as the only practice in the area doing so (Correct answer)
- Running a one-time promotional giveaway
- Matching a competitor's current advertising campaign
Correct answer: Offering Saturday appointments as the only practice in the area doing so
Offering unique access hours that competitors do not provide creates a structural advantage that is difficult for others to immediately replicate.
Question 6: An associate dentist wants to build her own patient base within an established group practice. A consultant should recommend she focus on:
- Treating only overflow patients from senior partners
- Personal branding through community involvement and patient education (Correct answer)
- Keeping the lowest fees in the practice
- Limiting her scope to procedures other dentists avoid
Correct answer: Personal branding through community involvement and patient education
Personal branding through community involvement and patient education builds trust and name recognition, allowing an associate to cultivate a loyal personal following.
Question 7: Which marketing approach is BEST suited to promote an emergency dental service to prospective patients who are actively searching for immediate care?
- Instagram influencer collaboration
- Pay-per-click search advertising (Correct answer)
- Quarterly email newsletter
- Sponsorship of a local sports team
Correct answer: Pay-per-click search advertising
Pay-per-click search ads intercept patients at the exact moment of high-intent searching, making it the most effective channel for emergency service promotion.
CDC Marketing & Business Development 3
A dental practice has a high volume of inactive patients (no visit in 18+ months).
Which reactivation method typically yields the highest response rate?