CDA Business & Marketing Practices Flashcards

What is 'brand identity' for a decorative artist?

Answer: The consistent visual style, tone, and values that distinguish your work in the market

Brand identity encompasses all consistent visual and communicative elements — including style, tone, and values — that make an artist's business recognizable and distinct.

Which of the following best describes a 'niche market' strategy for a decorative artist?

Answer: Specializing in a specific style or client segment to become the go-to expert

Focusing on a niche allows an artist to develop expertise, command premium pricing, and attract clients seeking that specific specialty.

What is the purpose of a 'terms and conditions' section in a decorative art service agreement?

Answer: To clearly define rights, responsibilities, and dispute resolution for both parties

Terms and conditions protect both the artist and client by clarifying legal rights, responsibilities, and procedures for resolving disputes.

How can a decorative artist effectively use testimonials in their marketing?

Answer: By featuring authentic client feedback on their website and social media

Authentic client testimonials build trust and social proof, making them a powerful marketing tool when shared on a professional website and social media.

What does 'overhead cost' mean for a decorative art business?

Answer: Fixed business expenses like studio rent, insurance, and utilities not tied to a specific project

Overhead costs are ongoing fixed expenses required to operate the business regardless of whether a specific project is active.

Which legal document protects a decorative artist's original designs from unauthorized reproduction?

Answer: Copyright registration

Copyright law protects original creative works, and registration provides additional legal standing if infringement occurs.