Customer Relationship Management Flashcards
7 cards from real CCSR practice questions. Tap to flip, then mark Knew It or Still Learning โ missed cards come back until you master them.
Read the first 7 Customer Relationship Management flashcards as text
A CRM record shows a customer called three times this week about the same billing error. What should the representative do first on the fourth call?
Answer: Review the interaction history and acknowledge the previous contacts
Reviewing history and acknowledging past contacts keeps the customer from repeating themselves and shows the company remembers them.
Which metric best measures how much revenue a business can expect from one customer over the whole relationship?
Answer: Customer lifetime value
Customer lifetime value (CLV) estimates the total revenue a customer brings in across the entire relationship.
A customer is frustrated because their CRM profile lists an old mailing address even though they updated it. What is the best response?
Answer: Correct the record now, confirm the change, and apologize for the inconvenience
Fixing the data right away and confirming it brings back accuracy and the customer's trust.
What is the main purpose of customer segmentation in a CRM system?
Answer: To group customers with similar traits so service and offers can be tailored
Segmentation groups customers by shared characteristics so communication and service can fit each group.
A long-time loyal customer hints that a competitor offered a lower price. Which action best supports retention?
Answer: Point out the value they get, check their history, and look into available loyalty options
Reinforcing value and offering approved loyalty options addresses the risk of losing the customer without breaking policy.
Which piece of information is LEAST appropriate to record in a customer's CRM notes?
Answer: A personal opinion about the customer's attitude
CRM notes should be factual and professional, and personal opinions about a customer have no place in them.
A customer makes a good suggestion for improving a product during a support call. What is the best CRM practice?
Answer: Log the feedback in the CRM and send it through the proper feedback channel
Logging and routing feedback makes sure customer ideas reach decision-makers and can be tracked.
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