CCP Press Release & Media Pitching 3

Question 1

Which distribution method is generally MOST effective for reaching a highly targeted group of niche trade journalists?

Accepted Answer

Personally curating a focused media list and sending direct, personalized pitches

Answer

A curated, personalized approach consistently outperforms mass distribution when targeting specialist trade journalists.

Question 2

The 'inverted pyramid' structure in a press release places information in which order?

Accepted Answer

Most important facts first, followed by supporting details and background

Answer

The inverted pyramid leads with the most newsworthy information so editors can cut from the bottom without losing the key message.

Question 3

A PR professional should follow up a pitch email with a phone call after approximately:

Accepted Answer

Two to three business days if no response has been received

Answer

Following up after two to three business days is respectful of a journalist's deadline-driven schedule while keeping the pitch relevant.

Question 4

Which component of a press release provides a standard description of the issuing organization and typically appears at the end?

Accepted Answer

Boilerplate ('About' section)

Answer

The boilerplate is a pre-approved paragraph describing the company that appears after the body of every press release.

Question 5

When issuing a press release about a product recall, the primary communication goal should be:

Accepted Answer

Rapidly providing clear, complete safety information to protect consumers

Answer

Crisis press releases on safety matters must prioritize transparent, complete consumer safety information above all reputational considerations.

(CCP) Certified Communications Professional Practice Test