CCP CCP Ethics & Professional Standards in Communications

Question 1

The IABC Code of Ethics requires communications professionals to prioritize which core principle above all others?

Accepted Answer

Truthfulness, accuracy, and honesty in all communications

Answer

Speed of information delivery

Answer

Protecting the organization's reputation at all costs

Answer

Maximizing media coverage

Question 2

A communications professional discovers that data in an approved press release is inaccurate. The ethical course of action is to:

Accepted Answer

Flag the inaccuracy immediately and halt distribution until corrected

Answer

Distribute the release since it was already approved by leadership

Answer

Issue a correction only if a journalist notices the error

Answer

Remove the data point without informing leadership

Question 3

Which practice constitutes a conflict of interest for a communications professional?

Accepted Answer

Recommending a vendor in which the communicator has a personal financial stake without disclosure

Answer

Writing a bylined article for the company blog

Answer

Managing both internal and external communications simultaneously

Answer

Providing strategic counsel to leadership

Question 4

The principle of 'transparency' in communications ethics means:

Accepted Answer

Being open about the source, intent, and potential limitations of communications

Answer

Sharing all internal documents publicly

Answer

Using plain language free of jargon

Answer

Responding to all media inquiries within 24 hours

Question 5

When a client asks a PR professional to place a paid article without disclosing it as sponsored content, this practice is known as:

Accepted Answer

Covert advertising / undisclosed paid placement

Answer

Native advertising

Answer

Advertorial

Answer

Astroturfing

Question 6

Under the PRSA Code of Ethics, the concept of 'safeguarding confidences' means a communicator must:

Accepted Answer

Protect privileged client and employer information unless disclosure is required by law or ethical obligation

Answer

Never share any internal information with anyone outside the organization

Answer

Encrypt all communications regardless of sensitivity

Answer

Decline all media inquiries about internal matters