CCP Media Relations & Public Speaking 3

Question 1

An embargo in media relations means:

Accepted Answer

Information shared with journalists that cannot be published until a specified date and time

Answer

Embargoes allow journalists advance access to prepare thorough coverage while ensuring all outlets publish simultaneously.

Question 2

Which type of lede is most effective for a press release intended to generate media pickup?

Accepted Answer

A summary lede that puts the most newsworthy information first

Answer

A summary lede front-loads the who, what, when, where, and why so busy journalists immediately grasp the story's value.

Question 3

What does 'off the record' mean in a media interview context?

Accepted Answer

The journalist agrees not to use the information in any form

Answer

Off the record means the journalist agrees not to publish or reference the information at all, though enforcement relies on mutual trust.

Question 4

The 'inverted pyramid' structure used in press releases places:

Accepted Answer

The most important information first, with supporting details beneath

Answer

The inverted pyramid puts the most critical facts at the top so editors can cut from the bottom without losing the core story.

Question 5

During a panel discussion, a co-panelist makes a statement you know is factually incorrect. The best response is to:

Accepted Answer

Wait for your turn, then respectfully offer accurate information with evidence

Answer

Waiting for your speaking turn and correcting with evidence is professional, avoids appearing combative, and protects audience trust.

(CCP) Certified Communications Professional Practice Test