CCP Crisis Communication & Reputation Management 3

Question 1

In a crisis, the 'spokesperson' role is most effective when filled by someone who:

Accepted Answer

Is trained in media relations and authorized to speak on behalf of the org

Answer

An effective spokesperson combines media training with organizational authority, not simply the highest rank, ensuring credible and controlled messaging.

Question 2

The 'bridging' technique in media interviews involves:

Accepted Answer

Acknowledging a question and then redirecting to key messages

Answer

Bridging is a media training technique where a spokesperson briefly acknowledges the question and then transitions to the organization's key messages.

Question 3

What is the primary purpose of a crisis communication audit conducted before a crisis occurs?

Accepted Answer

To assess vulnerabilities and gaps in existing response plans

Answer

A pre-crisis communication audit identifies organizational vulnerabilities, resource gaps, and plan weaknesses so they can be addressed before an actual crisis erupts.

Question 4

Social media monitoring during a crisis serves primarily to:

Accepted Answer

Track sentiment, rumors, and emerging narratives in real time

Answer

Real-time social media monitoring during a crisis allows communicators to detect misinformation, track public sentiment, and adapt messaging strategies accordingly.

Question 5

Which communication principle states that negative information should be disclosed fully rather than parceled out over time?

Accepted Answer

Principle of full and timely disclosure

Answer

Full and timely disclosure prevents the 'drip effect,' where incremental revelations extend a crisis and compound reputational damage.

(CCP) Certified Communications Professional Practice Test

(CCP) Certified Communications Professional Practice Test

CCP Crisis Communication & Reputation Management 3