CCP Communication Strategies & Planning 3

Question 1

When a communication plan targets multiple stakeholder groups, the recommended approach for messaging is to:

Accepted Answer

Develop one core message with tailored framing for each audience

Answer

A single core message maintains consistency while audience-specific framing ensures relevance and resonance for each group.

Question 2

In the RACE model of public relations planning, what does the 'E' stand for?

Accepted Answer

Evaluation

Answer

In RACE (Research, Action planning, Communication, Evaluation), 'E' represents Evaluation of outcomes against objectives.

Question 3

A communicator is planning a campaign with a six-month timeline. Which tool is most useful for mapping deliverables, milestones, and responsible parties?

Accepted Answer

Gantt chart

Answer

A Gantt chart visually maps tasks, timelines, milestones, and ownership across a project's duration.

Question 4

Which communication planning principle suggests that messages should be repeated across multiple channels to maximize retention?

Accepted Answer

Redundancy principle

Answer

The redundancy principle holds that repeating messages across different channels reinforces retention and reaches diverse audience segments.

Question 5

An organization's communication strategy should be directly derived from its:

Accepted Answer

Organizational mission, vision, and business goals

Answer

Communication strategy must align with and support the organization's overarching mission, vision, and strategic business objectives.

(CCP) Certified Communications Professional Practice Test

(CCP) Certified Communications Professional Practice Test

CCP Communication Strategies & Planning 3