CCM Regulatory Compliance & Legal Framework 3

Question 1

Under COPPA, websites that collect personal information from children must obtain verifiable parental consent before collecting data from children under what age?

Accepted Answer

Under 13

Answer

COPPA (Children's Online Privacy Protection Act) requires verifiable parental consent before collecting personal data from children under the age of 13.

Question 2

A content marketer wants to use a competitor's trademarked logo in a comparison advertisement. Which doctrine may legally permit this?

Accepted Answer

Nominative fair use

Answer

Nominative fair use allows use of another's trademark when necessary to refer to the actual trademark owner or their products, such as in comparison advertising.

Question 3

Which privacy regulation requires that a website's privacy policy be accessible via a conspicuous link on the homepage for California residents?

Accepted Answer

CCPA

Answer

The California Consumer Privacy Act (CCPA) requires businesses to provide a clear, accessible privacy policy to California residents.

Question 4

When a content marketer creates original written content as part of their employment duties, who typically owns the copyright?

Accepted Answer

The employer under the work-for-hire doctrine

Answer

Under the work-for-hire doctrine, copyrights for original works created by employees within the scope of their employment belong to the employer.

Question 5

A company collects email addresses at a trade show and adds them to a marketing list without explicit consent. Under CAN-SPAM, this is:

Accepted Answer

Permissible only if the email includes an opt-out mechanism

Answer

CAN-SPAM does not require prior consent for commercial emails but mandates that every commercial email include a clear and functional opt-out mechanism.

(CCM) Certified Content Marketer Practice Test

(CCM) Certified Content Marketer Practice Test

CCM Regulatory Compliance & Legal Framework 3