CCM Regulatory Compliance & Legal Framework 3 — Questions and Answers
Question 1: Under COPPA, websites that collect personal information from children must obtain verifiable parental consent before collecting data from children under what age?
- Under 16
- Under 13 (Correct answer)
- Under 18
- Under 14
Correct answer: Under 13
COPPA (Children's Online Privacy Protection Act) requires verifiable parental consent before collecting personal data from children under the age of 13.
Question 2: A content marketer wants to use a competitor's trademarked logo in a comparison advertisement. Which doctrine may legally permit this?
- Comparative advertising doctrine
- Nominative fair use (Correct answer)
- First-sale doctrine
- Safe harbor provision
Correct answer: Nominative fair use
Nominative fair use allows use of another's trademark when necessary to refer to the actual trademark owner or their products, such as in comparison advertising.
Question 3: Which privacy regulation requires that a website's privacy policy be accessible via a conspicuous link on the homepage for California residents?
- GDPR
- COPPA
- CCPA (Correct answer)
- CAN-SPAM
Correct answer: CCPA
The California Consumer Privacy Act (CCPA) requires businesses to provide a clear, accessible privacy policy to California residents.
Question 4: When a content marketer creates original written content as part of their employment duties, who typically owns the copyright?
- The content marketer as the creator
- The employer under the work-for-hire doctrine (Correct answer)
- Both the employer and employee jointly
- No one, since it was created during paid work
Correct answer: The employer under the work-for-hire doctrine
Under the work-for-hire doctrine, copyrights for original works created by employees within the scope of their employment belong to the employer.
Question 5: A company collects email addresses at a trade show and adds them to a marketing list without explicit consent. Under CAN-SPAM, this is:
- Fully compliant since trade show contacts are business relationships
- Permissible only if the email includes an opt-out mechanism (Correct answer)
- A violation requiring explicit prior consent
- Allowed for B2B contacts but not B2C contacts
Correct answer: Permissible only if the email includes an opt-out mechanism
CAN-SPAM does not require prior consent for commercial emails but mandates that every commercial email include a clear and functional opt-out mechanism.
Question 6: Which FTC Act Section prohibits 'unfair or deceptive acts or practices' in commerce, forming the basis for content marketing compliance rules?
- Section 2
- Section 5 (Correct answer)
- Section 10
- Section 15
Correct answer: Section 5
Section 5 of the FTC Act prohibits unfair or deceptive acts or practices and serves as the foundational authority for the FTC's advertising and marketing guidelines.
Question 7: What must a content marketer include when publishing a case study that uses a real client's name and results?
- A disclaimer that past performance does not guarantee future results only
- Written permission from the client before publication (Correct answer)
- A nofollow link to the client's website
- FTC-required earnings disclosure statement
Correct answer: Written permission from the client before publication
Publishing identifiable client information in case studies requires written permission to avoid violations of privacy rights and contractual obligations.
CCM Regulatory Compliance & Legal Framework 3
Under COPPA, websites that collect personal information from children must obtain verifiable parental consent before collecting data from children under what age?