CCD Crisis Communication & Media Relations 3

Question 1

Which of the following best defines a 'holding statement' in crisis communication?

Accepted Answer

A brief, factual statement acknowledging a situation while more information is gathered

Answer

A holding statement buys time by acknowledging the situation with empathy and commitment to share more information as it becomes available.

Question 2

During a crisis press conference, a reporter asks a question you cannot legally answer. What is the best response?

Accepted Answer

Acknowledge the question, explain what you cannot address, and bridge to what you can share

Answer

Bridging techniques allow directors to respect legal constraints while still demonstrating transparency and concern.

Question 3

Which regulatory body or party should typically be notified first when a serious camper injury occurs?

Accepted Answer

The camp's insurance carrier, legal counsel, and licensing agency per state requirements

Answer

Insurance carriers, legal counsel, and state licensing agencies have mandatory notification windows that must be followed before media outreach.

Question 4

What is the purpose of message testing before a crisis communication plan is finalized?

Accepted Answer

To identify potential misunderstandings or gaps in key messages with target audiences

Answer

Message testing reveals how different audiences interpret key statements, allowing refinement before a real crisis occurs.

Question 5

A rumor spreads on social media that a camper drowned at your facility, though the actual incident was a minor water rescue. What should the director do?

Accepted Answer

Issue a timely, factual correction through official channels while protecting camper privacy

Answer

Timely, factual corrections through official channels counter misinformation while maintaining credibility and protecting privacy.

(CCD) Certified Camp Director Practice Test

(CCD) Certified Camp Director Practice Test

CCD Crisis Communication & Media Relations 3