CCD Crisis Communication & Media Relations 2

Question 1

During a camp crisis, who should serve as the primary spokesperson when speaking to the media?

Accepted Answer

A pre-designated, trained spokesperson

Answer

A pre-designated, trained spokesperson ensures consistent, accurate messaging and prevents contradictory statements.

Question 2

What is the 'golden hour' in crisis communication?

Accepted Answer

The critical first hour after a crisis when initial messaging sets the narrative

Answer

The golden hour refers to the critical first hour after a crisis when proactive communication helps shape public perception before rumors spread.

Question 3

A reporter arrives at your camp gate during an ongoing medical emergency. What is the best immediate action?

Accepted Answer

Direct them to a designated media staging area away from the incident

Answer

A designated media staging area keeps press informed without interfering with emergency operations or violating camper privacy.

Question 4

Which statement best describes the 'no comment' response during a camp crisis?

Accepted Answer

It implies guilt or incompetence and should be avoided in favor of bridging statements

Answer

'No comment' is perceived negatively by the public and media; bridging to what you can share is more effective.

Question 5

What should a camp crisis communication plan include regarding social media?

Accepted Answer

Designated monitor roles, approved messaging guidelines, and response protocols

Answer

A comprehensive social media protocol designates monitors, sets message approval processes, and guides staff on appropriate responses.

(CCD) Certified Camp Director Practice Test