CBS Strategic Planning & Execution 3

Question 1

Which planning horizon is most associated with operational planning?

Accepted Answer

Up to 1 year

Answer

Operational planning typically covers a horizon of up to one year and focuses on day-to-day activities that support tactical and strategic goals.

Question 2

A business strategist recommends a 'blue ocean' strategy. This means the company should:

Accepted Answer

Create uncontested market space by making competition irrelevant

Answer

Blue ocean strategy, developed by Kim and Mauborgne, focuses on creating new market space rather than competing in existing 'red ocean' markets.

Question 3

In strategic planning, 'resource allocation' decisions are MOST critical because they:

Accepted Answer

Determine which strategies receive the investments needed to succeed

Answer

Resource allocation decisions directly determine which strategic priorities get funded and staffed, making them central to strategy execution success.

Question 4

Which of the following is a lagging indicator in a strategy measurement system?

Accepted Answer

Annual revenue growth rate

Answer

Annual revenue growth is a lagging indicator because it reflects past performance rather than predicting future results.

Question 5

A company's strategic plan includes objectives that are S.M.A.R.T. The 'R' in S.M.A.R.T. stands for:

Accepted Answer

Relevant

Answer

In the S.M.A.R.T. framework, 'R' stands for Relevant, meaning objectives must matter to the business and align with broader goals.

(CBS) Certified Business Strategist Practice Test

(CBS) Certified Business Strategist Practice Test

CBS Strategic Planning & Execution 3