CBS Market Analysis & Research 4

Question 1

A food company uses scanner data from grocery chains to track sales volume and market share weekly. This type of data is classified as:

Accepted Answer

Syndicated secondary data

Answer

Syndicated data is pre-collected, standardized information sold by research firms (like Nielsen or IRI) to multiple clients.

Question 2

Which analytical technique creates a visual representation of how consumers perceive competing brands along two attribute dimensions?

Accepted Answer

Perceptual mapping

Answer

Perceptual mapping (positioning map) plots consumer perceptions of brands on a two-dimensional grid based on key attributes.

Question 3

A startup conducts research by observing consumers use a competitor's product in their home environment without intervention. This methodology is called:

Accepted Answer

Ethnographic research

Answer

Ethnographic research involves observing consumers in their natural environment to uncover authentic behaviors and unarticulated needs.

Question 4

A market grows from $800M to $1B over four years. What is the Compound Annual Growth Rate (CAGR)?

Accepted Answer

5.7%

Answer

CAGR = (1000/800)^(1/4) - 1 = (1.25)^0.25 - 1 ≈ 5.74%, reflecting the smoothed annual growth rate over four years.

Question 5

Which framework helps a company decide whether to enter a foreign market by assessing Distance across Cultural, Administrative, Geographic, and Economic dimensions?

Accepted Answer

CAGE Distance Framework

Answer

The CAGE Distance Framework, developed by Pankaj Ghemawat, evaluates market entry feasibility across four distance dimensions.

(CBS) Certified Business Strategist Practice Test

(CBS) Certified Business Strategist Practice Test

CBS Market Analysis & Research 4