Marketing & Deal Structuring Flashcards
6 cards from real CBB practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Marketing & Deal Structuring flashcards as text
What is a key purpose of a Confidential Business Review (CBR)?
Answer: To provide in-depth business details to screened buyers
A CBR provides detailed information about the business to qualified buyers who have signed an NDA.
What is typically the first step in marketing a business for sale?
Answer: Conduct a business valuation
Conducting a valuation helps establish a realistic asking price and builds the foundation for marketing efforts.
Why might a seller offer financing in a business sale deal?
Answer: To make the deal more appealing and accessible
Seller financing can make the deal more attractive to buyers and expand the buyer pool.
What should a broker verify before listing a business?
Answer: Financial documents and owner disclosures
Verifying financial documents ensures that all listing information is accurate and credible to potential buyers.
Which factor is most important when structuring a win-win deal?
Answer: Alignment of buyer and seller objectives
Understanding both buyer and seller goals ensures that the transaction meets everyone's expectations.
What is the purpose of an earn-out clause in deal structuring?
Answer: It adjusts final payment based on business performance
Earn-outs tie part of the purchase price to future business performance, reducing buyer risk.
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