CBA Technology & Digital Business Transformation 1

Question 1

What is the primary benefit of cloud computing for small businesses?

Accepted Answer

Reduces upfront IT infrastructure costs and enables scalable resource access

Answer

Cloud computing allows small businesses to access computing resources on a pay-as-you-go basis, significantly reducing capital expenditure on hardware and IT infrastructure.

Question 2

Which cybersecurity framework is widely recommended for small-to-medium businesses (SMBs) in the United States?

Accepted Answer

NIST Cybersecurity Framework

Answer

The NIST Cybersecurity Framework provides a flexible, cost-effective approach to managing cybersecurity risks and is widely recommended for SMBs due to its accessibility and scalability.

Question 3

In business technology, what does the acronym ERP stand for?

Accepted Answer

Enterprise Resource Planning

Answer

ERP (Enterprise Resource Planning) is integrated software that manages core business processes such as accounting, procurement, HR, and supply chain in a unified system.

Question 4

A Customer Relationship Management (CRM) system is primarily designed to:

Accepted Answer

Track and manage customer interactions and sales relationships

Answer

A CRM system centralizes customer data and interaction history, helping businesses nurture relationships, improve sales processes, and enhance customer service.

Question 5

Which metric is most commonly used to evaluate the effectiveness of digital marketing campaigns?

Accepted Answer

Return on Investment (ROI)

Answer

ROI measures the revenue generated relative to the cost of digital marketing efforts, making it the most direct indicator of campaign effectiveness.

(CBA) Certified Business Advisor Practice Test

(CBA) Certified Business Advisor Practice Test

CBA Technology & Digital Business Transformation 1