CBA CBA Marketing & Customer Relations 2

Question 1

What is the Net Promoter Score (NPS) used to measure?

Accepted Answer

Customer loyalty and the likelihood of customers recommending a company to others

Answer

NPS measures customer loyalty by asking customers how likely they are to recommend a company to others on a 0–10 scale.

Question 2

Which pricing strategy involves setting a high initial price for a new product and gradually lowering it over time?

Accepted Answer

Price skimming

Answer

Price skimming sets a high initial price to capture maximum revenue from early adopters before lowering it to attract price-sensitive consumers.

Question 3

What is the main goal of a customer relationship management (CRM) system?

Accepted Answer

To manage and analyze customer interactions to improve business relationships and drive sales

Answer

A CRM system helps businesses manage customer data, track interactions, and improve relationships to increase customer retention and sales.

Question 4

What is 'push marketing' in a distribution strategy?

Accepted Answer

Pushing products through the distribution channel by offering incentives to intermediaries

Answer

Push marketing involves promoting products to wholesalers, retailers, or distributors who then push the product to end consumers.

Question 5

What does 'positioning' mean in a marketing strategy?

Accepted Answer

How a company wants its product to be perceived in the minds of target customers relative to competitors

Answer

Positioning defines the unique space a brand or product occupies in the target customer's mind compared to competing offerings.

(CBA) Certified Business Administrator Practice Test