CBA CBA Marketing & Customer Relations

Question 1

What does the marketing concept known as the '4 Ps' include?

Accepted Answer

Product, Price, Place, Promotion

Answer

People, Process, Performance, Promotion

Answer

Planning, Positioning, Pricing, Packaging

Answer

Product, Profit, Place, People

Question 2

What is market segmentation?

Accepted Answer

Dividing a broad market into distinct subgroups of consumers with common needs or characteristics

Answer

The process of setting a product's price based on competition

Answer

Analyzing a company's share of total industry sales

Answer

Creating a brand identity for a new product

Question 3

Which metric measures the total revenue a business can expect from a single customer account throughout the business relationship?

Accepted Answer

Customer lifetime value (CLV)

Answer

Customer acquisition cost (CAC)

Answer

Net Promoter Score (NPS)

Answer

Churn rate

Question 4

What is the primary purpose of a SWOT analysis in marketing planning?

Accepted Answer

To assess a company's internal strengths and weaknesses alongside external opportunities and threats

Answer

To evaluate advertising campaign performance

Answer

To develop a social media content calendar

Answer

To forecast quarterly sales revenue

Question 5

What is 'brand equity' in marketing?

Accepted Answer

The added value a brand name gives to a product beyond its functional benefits

Answer

The total monetary value of a company's advertising spend

Answer

The percentage of market share held by a brand

Answer

The cost associated with maintaining a company's trademark

Question 6

In the context of the product life cycle, which stage is characterized by slow sales growth and minimal profit as the product is introduced to the market?

Accepted Answer

Introduction

Answer

Growth

Answer

Maturity

Answer

Decline