CAS CAS Digital Advertising

Question 1

What does CTR stand for in digital advertising?

Accepted Answer

Click-Through Rate

Answer

CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it, calculated as clicks divided by impressions.

Question 2

Which pricing model charges advertisers each time their ad is clicked?

Accepted Answer

CPC

Answer

CPC (Cost Per Click) is a pricing model where advertisers pay a fee each time a user clicks on their advertisement.

Question 3

What is retargeting in digital advertising?

Accepted Answer

Showing ads to users who previously visited your site

Answer

Retargeting serves ads to users who have previously visited your website or interacted with your brand online, keeping it top of mind.

Question 4

Which metric measures the total number of times an ad is displayed, regardless of clicks?

Accepted Answer

Impressions

Answer

Impressions count the total number of times an ad is served or displayed on a screen, whether or not the user interacts with it.

Question 5

What is programmatic advertising?

Accepted Answer

Automated buying and selling of digital ad space using software

Answer

Programmatic advertising uses automated software and algorithms to purchase digital advertising space in real time, replacing traditional manual negotiations.

(CAS) Certified Advertising Specialist Practice Test

(CAS) Certified Advertising Specialist Practice Test

CAS CAS Digital Advertising