CAS CAS Digital Advertising 1 — Questions and Answers
Question 1: What does CTR stand for in digital advertising?
- Click-Through Rate (Correct answer)
- Cost-To-Reach
- Content Targeting Ratio
- Customer Tracking Report
Correct answer: Click-Through Rate
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it, calculated as clicks divided by impressions.
Question 2: Which pricing model charges advertisers each time their ad is clicked?
- CPM
- CPA
- CPC (Correct answer)
- CPV
Correct answer: CPC
CPC (Cost Per Click) is a pricing model where advertisers pay a fee each time a user clicks on their advertisement.
Question 3: What is retargeting in digital advertising?
- Changing your target audience mid-campaign
- Showing ads to users who previously visited your site (Correct answer)
- Re-negotiating ad placement costs
- Updating ad creative after launch
Correct answer: Showing ads to users who previously visited your site
Retargeting serves ads to users who have previously visited your website or interacted with your brand online, keeping it top of mind.
Question 4: Which metric measures the total number of times an ad is displayed, regardless of clicks?
- Reach
- Impressions (Correct answer)
- Frequency
- Engagement Rate
Correct answer: Impressions
Impressions count the total number of times an ad is served or displayed on a screen, whether or not the user interacts with it.
Question 5: What is programmatic advertising?
- Writing ad copy using code
- Automated buying and selling of digital ad space using software (Correct answer)
- Programming custom landing pages
- Manual placement of banner ads
Correct answer: Automated buying and selling of digital ad space using software
Programmatic advertising uses automated software and algorithms to purchase digital advertising space in real time, replacing traditional manual negotiations.
Question 6: What is a lookalike audience in digital advertising?
- Users who physically resemble your existing customers
- A new audience that shares characteristics with your best existing customers (Correct answer)
- An audience that views competitor ads
- Users who have seen your ad multiple times
Correct answer: A new audience that shares characteristics with your best existing customers
A lookalike audience is a targeting tool that finds new potential customers who share similar traits, behaviors, and demographics with your existing customer base.
CAS CAS Digital Advertising 1
What does CTR stand for in digital advertising?