CAP CAP Methodology Selection & Analytics Problem Framing

Question 1

Which step in translating a business problem into an analytics problem involves defining the unit of analysis?

Accepted Answer

Specifying the grain of the data

Answer

Specifying the grain defines what each record represents, which is the unit of analysis for the analytics problem.

Question 2

A retail company wants to reduce customer churn. Which analytics approach is MOST appropriate as a first step?

Accepted Answer

Descriptive analytics to profile churned customers

Answer

Descriptive analytics on churned customers first reveals patterns that then inform predictive or prescriptive approaches.

Question 3

When selecting between supervised and unsupervised learning, the key distinguishing factor is:

Accepted Answer

Whether labeled outcome data is available

Answer

Supervised learning requires labeled outcomes, while unsupervised learning discovers structure without predefined labels.

Question 4

Which CAP domain involves converting a business objective into a measurable analytics goal?

Accepted Answer

Analytics problem framing

Answer

Analytics problem framing translates vague business goals into specific, measurable analytics objectives with defined success criteria.

Question 5

A company needs to segment customers with no prior labeling scheme. Which methodology is MOST suitable?

Accepted Answer

K-means clustering

Answer

K-means clustering is an unsupervised method ideal for discovering natural groupings when no predefined labels exist.

(CAP) Certified Analytics Professional Practice Test