Call Tracking Marketing Call Tracking Number Features 2

Question 1

A dental clinic wants each of its 12 Google Ads campaigns to show a unique phone number so calls can be attributed to the right campaign. Which call tracking feature supports this?

Accepted Answer

Campaign-level static number assignment

Answer

Assigning a dedicated static tracking number per campaign lets every inbound call be attributed to its source campaign.

Question 2

What is the primary purpose of Dynamic Number Insertion (DNI) on a website?

Accepted Answer

To swap the displayed phone number based on the visitor's traffic source

Answer

DNI uses JavaScript to dynamically replace the displayed number so each visitor's session and source can be tied to their call.

Question 3

Why do call tracking providers recommend keeping a pool of numbers for session-level DNI rather than a single swap number?

Accepted Answer

Multiple concurrent visitors each need a unique number for accurate visitor-level attribution

Answer

A number pool lets each concurrent visitor see a unique number, enabling session-level attribution of keywords and pages.

Question 4

A marketer notices that calls from a tracking number appear on the business's phone with the tracking number as caller ID instead of the caller's number. Which feature should they adjust?

Accepted Answer

Caller ID passthrough settings

Answer

Caller ID passthrough controls whether the original caller's number or the tracking number is displayed to the answering party.

Question 5

Which feature plays a short audio message like 'Call from Google Ads' to the agent before connecting the caller?

Accepted Answer

Call whisper

Answer

A call whisper is a brief message only the agent hears, identifying the call's source before the conversation begins.

Call Tracking Marketing Practice Test

Call Tracking Marketing Practice Test

Call Tracking Marketing Call Tracking Number Features 2