Call Tracking Marketing Call Tracking Marketers 2

Question 1

What is Dynamic Number Insertion (DNI) in call tracking?

Accepted Answer

Technology that swaps the phone number shown on a website based on the visitor's traffic source

Answer

DNI dynamically replaces the displayed phone number so each visitor sees a tracking number tied to their traffic source, campaign, or session.

Question 2

A marketer wants to know which Google Ads keyword drove a specific phone call. Which call tracking approach makes this possible?

Accepted Answer

Session-level (visitor-level) tracking with a pool of numbers

Answer

Session-level tracking assigns a unique number from a pool to each active visitor, linking the call to that visitor's keyword, ad, and session data.

Question 3

What is the main purpose of setting a minimum call duration threshold when counting call conversions?

Accepted Answer

To filter out wrong numbers, spam, and hang-ups from qualified lead counts

Answer

A duration threshold (e.g., 60 seconds) helps exclude short spam or misdial calls so only likely-qualified conversations count as conversions.

Question 4

Which regulation must US marketers primarily consider before recording tracked phone calls?

Accepted Answer

State wiretapping laws requiring one-party or two-party consent

Answer

US call recording is governed by federal and state wiretap laws, with some states like California requiring all parties to consent.

Question 5

In call tracking reports, what does 'first-time caller' segmentation help marketers measure?

Accepted Answer

New lead generation versus repeat customer activity

Answer

Separating first-time callers from repeat callers shows how many genuinely new leads a campaign generated rather than existing customers calling back.

Call Tracking Marketing Practice Test

Call Tracking Marketing Practice Test

Call Tracking Marketing Call Tracking Marketers 2