A bakery's social media manager wants to post about a new seasonal product before the retail partner has received their first delivery. What communication principle should guide this decision?
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A
Post immediately to maximize consumer excitement
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B
Coordinate with the retail partner first to ensure product availability aligns with consumer-facing announcements
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C
Post and notify the partner only if they complain
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D
Avoid all social media promotion until the product sells out at the bakery