CAA Public Relations and Community Engagement 2

Question 1

Which of the following best describes the concept of 'stakeholder management' in the context of high school athletics?

Accepted Answer

Identifying and maintaining positive relationships with all groups that have an interest in the athletic program

Answer

Stakeholder management involves recognizing all parties with a vested interest—including students, parents, coaches, faculty, and community members—and actively maintaining productive relationships with each group.

Question 2

A school's athletic department wants to improve its relationship with local media. The BEST approach is to:

Accepted Answer

Designate a media liaison and provide consistent, accurate information in a timely manner

Answer

Designating a media liaison and providing consistent, accurate information builds trust with journalists and promotes fair, positive coverage of the athletic program.

Question 3

According to best practices, which of the following should be included in an athletic department's annual report to the community?

Accepted Answer

Academic performance of athletes, program achievements, and financial overview

Answer

An annual report should highlight student-athlete academic and athletic achievements, program goals, and responsible financial stewardship to build community confidence.

Question 4

A parent approaches the athletic director with a complaint about a coach's behavior. The athletic director should FIRST:

Accepted Answer

Listen actively and document the concern before taking further action

Answer

Active listening and documentation are the first steps in fair conflict resolution, ensuring the concern is taken seriously and properly recorded before any action is taken.

Question 5

The primary purpose of a 'parent meeting' held at the start of an athletic season is to:

Accepted Answer

Communicate program expectations, policies, and the athletic department's philosophy to families

Answer

Pre-season parent meetings establish clear communication of program expectations, policies, and philosophy, which reduces misunderstandings and promotes a positive athletic experience.

(CAA) Certified Athletic Administrator Practice Test

(CAA) Certified Athletic Administrator Practice Test

CAA Public Relations and Community Engagement 2