CAA Public Relations and Community Engagement

Question 1

Which of the following is the MOST effective strategy for an athletic director to build positive relationships with the local community?

Accepted Answer

Hosting open community events such as athletic department open houses and alumni nights

Answer

Limiting media access to protect student-athlete privacy

Answer

Focusing all communications exclusively on win-loss records

Answer

Restricting social media use by the athletic department

Question 2

A booster club is best described as:

Accepted Answer

A group of parent and community volunteers who provide supplemental support to the athletic program

Answer

A school administrative body that oversees athletic compliance

Answer

A state-sanctioned governing body for interscholastic athletics

Answer

A committee of coaches that manages team schedules

Question 3

When managing a crisis situation involving an athlete, the athletic director's FIRST communication priority should be to:

Accepted Answer

Notify the school principal and district administration before making public statements

Answer

Issue a press release to local media immediately

Answer

Post an update on the athletic department's social media accounts

Answer

Contact the opposing school's athletic director

Question 4

Which communication tool is MOST appropriate for real-time updates about game cancellations due to weather?

Accepted Answer

Social media platforms and text-alert systems

Answer

Printed newsletters sent home with students

Answer

Annual athletic department reports

Answer

Board of education meeting agendas

Question 5

The NIAAA recommends that athletic directors develop a written communications plan primarily to:

Accepted Answer

Ensure consistent, proactive, and organized messaging to all stakeholders

Answer

Comply with federal marketing regulations

Answer

Reduce the need for parent-teacher conferences

Answer

Limit the number of press contacts per season

Question 6

Which of the following is an example of PROACTIVE public relations for an athletic department?

Accepted Answer

Publishing a season preview newsletter before the school year begins

Answer

Responding to a parent complaint after it goes public on social media

Answer

Issuing a statement only after a disciplinary incident becomes public

Answer

Waiting for local media to request interviews with coaches

Question 7

When an athletic department's social media post generates negative community feedback, the athletic director should FIRST:

Accepted Answer

Assess the validity of the concern and consult administration before responding publicly

Answer

Delete the post immediately without acknowledgment

Answer

Respond defensively to protect the department's reputation

Answer

Ignore the comments and allow them to resolve naturally