Public Relations and Community Engagement Flashcards
7 cards from real CAA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Public Relations and Community Engagement flashcards as text
Which of the following is the MOST effective strategy for an athletic director to build positive relationships with the local community?
Answer: Hosting open community events such as athletic department open houses and alumni nights
Hosting open community events fosters transparency, builds goodwill, and actively engages stakeholders in the athletic program's mission.
A booster club is best described as:
Answer: A group of parent and community volunteers who provide supplemental support to the athletic program
Booster clubs are volunteer organizations of parents and community members that supplement athletic programs through fundraising and other support activities.
When managing a crisis situation involving an athlete, the athletic director's FIRST communication priority should be to:
Answer: Notify the school principal and district administration before making public statements
Internal notification of school administration must precede any public statements to ensure a coordinated, accurate, and legally appropriate response.
Which communication tool is MOST appropriate for real-time updates about game cancellations due to weather?
Answer: Social media platforms and text-alert systems
Social media and text-alert systems provide immediate, wide-reaching notifications that are essential for time-sensitive information like weather cancellations.
The NIAAA recommends that athletic directors develop a written communications plan primarily to:
Answer: Ensure consistent, proactive, and organized messaging to all stakeholders
A written communications plan ensures that messages to students, parents, media, and the community are consistent, timely, and aligned with department goals.
Which of the following is an example of PROACTIVE public relations for an athletic department?
Answer: Publishing a season preview newsletter before the school year begins
Proactive public relations involves initiating positive communications before issues arise, such as distributing a season preview newsletter to build excitement and set expectations.
When an athletic department's social media post generates negative community feedback, the athletic director should FIRST:
Answer: Assess the validity of the concern and consult administration before responding publicly
Consulting administration and assessing the concern ensures the response is measured, accurate, and consistent with school policy before any public reply is issued.