Business Cards & Stationery Typography & Color in Business Cards & Stationery 1

Question 1

What is the recommended minimum font size for contact information on a standard business card?

Accepted Answer

7 pt

Answer

7 pt is generally the minimum readable font size for contact details on a business card; anything smaller becomes difficult to read in print.

Question 2

Which type of font pairing is most commonly recommended for professional business cards?

Accepted Answer

A serif and a sans-serif font

Answer

Pairing a serif font with a sans-serif font creates visual contrast and hierarchy while maintaining professionalism.

Question 3

What does 'leading' refer to in typography for stationery design?

Accepted Answer

The space between lines of text

Answer

Leading is the vertical spacing between lines of text, named after the lead strips once used in traditional typesetting.

Question 4

Which color model is standard for printing business cards and stationery?

Accepted Answer

CMYK

Answer

CMYK (Cyan, Magenta, Yellow, Key/Black) is the standard color model for print production, including business cards and stationery.

Question 5

What is 'kerning' in the context of business card typography?

Accepted Answer

Adjusting the spacing between individual letter pairs

Answer

Kerning refers to adjusting the space between specific pairs of letters to improve visual balance and readability.

Business Cards & Stationery Practice Test