Business Cards & Stationery Introduction to Business Cards 3

Question 1

A client wants a business card finish that is smooth and shiny, making colors appear vibrant. Which finish should you recommend?

Accepted Answer

Gloss

Answer

A gloss finish reflects light and makes colors look more saturated and vibrant.

Question 2

Why might a designer choose a matte finish over gloss for a business card?

Accepted Answer

It allows easy writing on the card and reduces glare

Answer

Matte finishes reduce glare and accept pen ink, so notes can be written on the card.

Question 3

What is spot UV coating on a business card?

Accepted Answer

A glossy coating applied only to selected areas for contrast

Answer

Spot UV applies a glossy varnish to specific elements, like a logo, to create visual and tactile contrast.

Question 4

Which printing technique presses a design into the card to create a raised, three-dimensional effect?

Accepted Answer

Embossing

Answer

Embossing uses a die to raise parts of the card surface for a tactile 3D effect.

Question 5

A startup founder wants metallic gold lettering on a dark card. Which technique achieves true metallic shine?

Accepted Answer

Foil stamping

Answer

Foil stamping applies real metallic foil with heat and pressure, producing a shine CMYK inks cannot replicate.

Business Cards & Stationery Practice Test