Business Cards & Stationery Introduction to Business Cards 2

Question 1

What is the standard business card size in the United States?

Accepted Answer

3.5 x 2 inches

Answer

The standard US business card measures 3.5 x 2 inches.

Question 2

What does 'bleed' refer to in business card printing?

Accepted Answer

Extra printed area beyond the trim line that gets cut off

Answer

Bleed is the extra printed margin beyond the trim edge that ensures color extends fully to the cut line.

Question 3

Which paper weight is most commonly used for standard business cards?

Accepted Answer

14 pt to 16 pt cardstock

Answer

Most standard business cards are printed on 14 pt to 16 pt cardstock for durability and a quality feel.

Question 4

What is the 'safe zone' on a business card layout?

Accepted Answer

The inner margin where important text should stay to avoid being trimmed

Answer

The safe zone is the inner area, typically about 1/8 inch from the trim line, where critical content must stay to avoid cutting errors.

Question 5

Which color model should artwork use when preparing a business card for professional printing?

Accepted Answer

CMYK

Answer

Professional printing presses use CMYK inks, so files should be built or converted to CMYK for accurate color.

Business Cards & Stationery Practice Test