Business Cards & Stationery Paper Stock & Finishes 1

Question 1

What does 'paper weight' (pt) measure in business card stock?

Accepted Answer

Thickness of the paper in points

Answer

Paper weight in points (pt) measures the physical thickness of a card stock, with higher pt numbers indicating thicker, more premium cards.

Question 2

Which paper stock weight is considered standard for most business cards in the US?

Accepted Answer

14 pt

Answer

14 pt card stock is the most common standard weight for US business cards, offering a good balance of rigidity and printability.

Question 3

What is 'linen' paper stock commonly used for in stationery?

Accepted Answer

Letterhead and note cards seeking a textured, professional look

Answer

Linen stock features a subtle woven texture that conveys elegance and professionalism, making it popular for letterhead and correspondence.

Question 4

What does 'uncoated' paper stock mean for business cards?

Accepted Answer

Paper without any surface coating, allowing ink to absorb into fibers

Answer

Uncoated stock has no surface coating, so ink absorbs into the paper fibers, producing softer colors and a natural, tactile feel.

Question 5

What is 'cotton paper' (rag paper) known for in premium stationery?

Accepted Answer

Exceptional durability, texture, and prestige feel

Answer

Cotton paper, made from cotton fibers rather than wood pulp, offers superior durability, a luxurious texture, and a prestigious feel for high-end stationery.

Business Cards & Stationery Practice Test

Business Cards & Stationery Practice Test

Business Cards & Stationery Paper Stock & Finishes 1