BSJ Bachelor of Journalism: Media Impact on Society 5

Question 1

What is 'public journalism' (also called civic journalism) primarily designed to do?

Accepted Answer

Re-engage citizens in public life and democratic deliberation through news

Answer

Public journalism is a movement that encourages news organizations to go beyond reporting events and actively foster civic engagement and community problem-solving.

Question 2

Which social media phenomenon involves rapidly spreading false or misleading information, often faster than corrections can be issued?

Accepted Answer

Viral misinformation

Answer

Viral misinformation spreads through social networks at a speed that outpaces fact-checking, making corrections less likely to reach the same audience as the original falsehood.

Question 3

A newspaper endorsed a political candidate but its news division covered the same candidate objectively. This separation reflects which journalistic principle?

Accepted Answer

Editorial independence

Answer

Editorial independence refers to the separation of a news organization's opinion/editorial function from its news reporting function to preserve journalistic credibility.

Question 4

What historical term describes sensationalist U.S. journalism of the late 1800s that prioritized shock value and is often linked to inciting the Spanish-American War?

Accepted Answer

Yellow journalism

Answer

Yellow journalism, exemplified by Hearst and Pulitzer newspapers, used exaggerated headlines and sensationalism to boost circulation, with some historians linking it to war fever over Cuba.

Question 5

Which effect describes how media coverage of a political event can activate pre-existing attitudes in an audience, making those attitudes more influential in their evaluations?

Accepted Answer

Priming

Answer

Priming theory holds that media coverage raises the accessibility of certain considerations in memory, which then disproportionately influence how people evaluate political figures or issues.

BSJ - Bachelor of Journalism Practice Test

BSJ - Bachelor of Journalism Practice Test

BSJ Bachelor of Journalism: Media Impact on Society 5