BSJ Digital Media and Online Journalism

Question 1

What does SEO stand for in the context of online journalism?

Accepted Answer

Search Engine Optimization

Answer

Social Engagement Output

Answer

Story Editorial Overview

Answer

Syndicated Editorial Operations

Question 2

What is a 'hyperlink' and why is it important in online journalism?

Accepted Answer

A clickable text or image that connects readers to related content or sources

Answer

An embedded video player for news stories

Answer

A form of digital advertising embedded in articles

Answer

A type of audio player used in multimedia packages

Question 3

What does 'engagement rate' measure on a digital news platform?

Accepted Answer

How actively readers interact with content through clicks, shares, and comments

Answer

The number of journalists employed by an outlet

Answer

The speed at which a news site loads

Answer

The ratio of ads to editorial content

Question 4

What is 'native advertising' in digital journalism?

Accepted Answer

Paid content designed to match the editorial look and feel of a news site

Answer

Advertising sold only to local businesses

Answer

Banner ads displayed alongside news articles

Answer

Classified listings embedded in sports sections

Question 5

What is a CMS in online journalism?

Accepted Answer

Content Management System

Answer

Chief Media Strategist

Answer

Copy Markup Standard

Answer

Circulation Metrics Summary

Question 6

What is 'clickbait' and why is it criticized in journalism?

Accepted Answer

Sensational or misleading headlines designed to maximize clicks over accuracy

Answer

An interactive quiz embedded in a news story

Answer

A technique to link related articles within a story

Answer

Sponsored content clearly labeled as advertising