BSJ Bachelor of Journalism: Media Impact on Society 2

Question 1

Which concept describes the media's ability to tell audiences what topics to think about, even if not what to think?

Accepted Answer

Agenda-setting

Answer

Agenda-setting theory, developed by McCombs and Shaw, holds that media influence public priorities by emphasizing certain topics over others.

Question 2

What term refers to the phenomenon where heavy TV viewers perceive the world as more dangerous than it actually is?

Accepted Answer

Mean world syndrome

Answer

Mean world syndrome, a product of cultivation theory developed by George Gerbner, describes how heavy TV exposure leads viewers to overestimate real-world violence.

Question 3

A news outlet consistently refers to undocumented immigrants as 'illegal aliens.' This is an example of which media concept?

Accepted Answer

Framing

Answer

Framing refers to how media present information using particular words, images, or contexts that shape audience interpretation.

Question 4

Which media effect theory suggests that audiences actively choose media to satisfy specific personal needs?

Accepted Answer

Uses and gratifications

Answer

Uses and gratifications theory positions audiences as active participants who select media based on needs like information, entertainment, or social interaction.

Question 5

The 'spiral of silence' theory predicts that people will suppress their opinions when they believe their views are in what position?

Accepted Answer

Minority

Answer

Elisabeth Noelle-Neumann's spiral of silence theory holds that individuals fear social isolation and stay quiet when they perceive their opinion to be in the minority.

BSJ - Bachelor of Journalism Practice Test

BSJ - Bachelor of Journalism Practice Test

BSJ Bachelor of Journalism: Media Impact on Society 2