BSJ Public Relations and Media Relations

Question 1

What is a 'press release' and what is its primary purpose?

Accepted Answer

An official written statement distributed to media to announce news from an organization

Answer

A press release is an official written statement prepared by an organization to announce news or events to journalists and media outlets.

Question 2

What does 'media relations' mean in a professional context?

Accepted Answer

The strategic management of communication between an organization and journalists or media outlets

Answer

Media relations is the practice of building and maintaining relationships with journalists to facilitate accurate and favorable coverage of an organization.

Question 3

What is a 'press kit' or 'media kit'?

Accepted Answer

A package of background materials, fact sheets, bios, and press releases provided to media

Answer

A press or media kit is a pre-packaged collection of informational materials—fact sheets, executive bios, press releases, and images—provided to journalists to assist coverage.

Question 4

What is 'spin' in the context of public relations?

Accepted Answer

Presenting information in a way that emphasizes positive aspects while downplaying negatives

Answer

Spin is a PR technique of framing information selectively to create a favorable impression, often by emphasizing positive angles and minimizing or burying unfavorable facts.

Question 5

What is an 'embargo' in the context of press releases?

Accepted Answer

An agreement that journalists will not publish information before a specified date and time

Answer

An embargo is a mutual agreement between a source and journalists that information can be prepared in advance but will not be published until the agreed release time.

BSJ - Bachelor of Journalism Practice Test

BSJ - Bachelor of Journalism Practice Test

BSJ Public Relations and Media Relations