BSJ Public Relations and Media Relations 2

Question 1

What is a 'media pitch' in public relations?

Accepted Answer

A brief, targeted message sent to a journalist to suggest a story idea

Answer

A media pitch is a concise, targeted communication from a PR professional to a journalist suggesting a story idea and explaining why it is newsworthy and relevant.

Question 2

What is 'crisis communications' in public relations?

Accepted Answer

A strategic approach to managing an organization's communications during a damaging or threatening situation

Answer

Crisis communications involves planning and executing messaging to protect and restore an organization's reputation when facing a damaging event or scandal.

Question 3

What is the difference between 'earned media' and 'paid media' in public relations?

Accepted Answer

Earned media is coverage gained through PR efforts without payment; paid media is purchased advertising

Answer

Earned media is organic coverage obtained through PR outreach and newsworthiness, while paid media includes advertising placements purchased directly from outlets.

Question 4

What does 'spokesperson training' typically involve in media relations?

Accepted Answer

Preparing organizational representatives to communicate effectively and on-message in media interviews

Answer

Spokesperson training prepares executives and officials to deliver key messages clearly, handle difficult questions, and avoid miscommunication during media interviews.

Question 5

What is 'brand journalism' and how does it differ from traditional journalism?

Accepted Answer

Content created by a company to tell its own story, without independent editorial oversight

Answer

Brand journalism is content produced by an organization to promote its narrative, lacking the independent editorial standards and oversight that define traditional journalism.

BSJ - Bachelor of Journalism Practice Test

BSJ - Bachelor of Journalism Practice Test

BSJ Public Relations and Media Relations 2