BSJ Digital Media and Online Journalism 1

Question 1

What does SEO stand for in the context of online journalism?

Accepted Answer

Search Engine Optimization

Answer

SEO (Search Engine Optimization) refers to techniques used to improve a webpage's visibility and ranking in search engine results.

Question 2

What is a 'hyperlink' and why is it important in online journalism?

Accepted Answer

A clickable text or image that connects readers to related content or sources

Answer

Hyperlinks allow journalists to connect readers to source documents, related stories, and supporting evidence, increasing transparency and depth.

Question 3

What does 'engagement rate' measure on a digital news platform?

Accepted Answer

How actively readers interact with content through clicks, shares, and comments

Answer

Engagement rate measures the degree of reader interaction with content, including page views, shares, comments, and time spent on page.

Question 4

What is 'native advertising' in digital journalism?

Accepted Answer

Paid content designed to match the editorial look and feel of a news site

Answer

Native advertising is paid promotional content formatted to resemble editorial content, which raises transparency and labeling concerns.

Question 5

What is a CMS in online journalism?

Accepted Answer

Content Management System

Answer

A Content Management System (CMS) is software used to create, edit, publish, and manage digital content on news websites.

BSJ - Bachelor of Journalism Practice Test