Researchers conduct an observational study and find that adults who take multivitamins have lower rates of chronic illness. A supplement company advertises that multivitamins prevent chronic illness. What is the most critical flaw in this advertising claim?
-
A
Adults who take multivitamins may also engage in many other healthy behaviors, making it impossible to isolate the effect of vitamins alone.
-
B
The study should have tested multiple types of vitamins.
-
C
Chronic illness is too broad a category to study.
-
D
The supplement company should have conducted its own study.