A researcher observes that cities with more coffee shops have higher average incomes. The researcher concludes that opening more coffee shops causes income to rise. What is the primary flaw in this reasoning?
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A
The researcher used too small a sample.
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B
Correlation does not imply causation; a confounding variable may explain both.
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C
The researcher should have used a randomized experiment instead of a survey.
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D
Income data is unreliable in observational studies.