Beauty Business Marketing and Client Retention 3

Question 1

Which of these is the most cost-effective way to gain new clients for a salon?

Accepted Answer

Referrals from happy clients

Answer

Word-of-mouth referrals from satisfied clients cost little and convert well.

Question 2

A salon collects client emails to send monthly promotions. This is an example of:

Accepted Answer

Email marketing

Answer

Sending promotions to a client email list is email marketing.

Question 3

Why are online reviews important for a beauty business?

Accepted Answer

They build trust and influence new bookings

Answer

Positive reviews build credibility and strongly influence prospective clients' booking decisions.

Question 4

What is the best response to a negative online review?

Accepted Answer

Reply professionally and offer to resolve it

Answer

A calm, professional reply offering a resolution shows accountability and reassures other readers.

Question 5

A 'refer-a-friend' program rewarding both parties is designed primarily to:

Accepted Answer

Acquire new clients while retaining current ones

Answer

Rewarding both the referrer and the friend brings in new clients and reinforces loyalty of existing ones.

Beauty Business Practice Test