Beauty Business Marketing and Client Retention 3

Question 1

Which of these is the most cost-effective way to gain new clients for a salon?

Accepted Answer

Referrals from happy clients

Answer

National TV advertising

Answer

Billboard campaigns

Answer

Paid magazine spreads

Question 2

A salon collects client emails to send monthly promotions. This is an example of:

Accepted Answer

Email marketing

Answer

Guerrilla marketing

Answer

Print advertising

Answer

Cold calling

Question 3

Why are online reviews important for a beauty business?

Accepted Answer

They build trust and influence new bookings

Answer

They lower supply costs

Answer

They replace insurance

Answer

They set staff schedules

Question 4

What is the best response to a negative online review?

Accepted Answer

Reply professionally and offer to resolve it

Answer

Delete the review immediately

Answer

Argue publicly with the client

Answer

Ignore it entirely

Question 5

A 'refer-a-friend' program rewarding both parties is designed primarily to:

Accepted Answer

Acquire new clients while retaining current ones

Answer

Reduce product inventory

Answer

Cut marketing to zero

Answer

Increase no-shows

Question 6

Which is a key benefit of using appointment reminder texts?

Accepted Answer

Reducing no-shows

Answer

Increasing product spoilage

Answer

Lowering service quality

Answer

Removing loyalty perks

Question 7

Consistent branding across a salon's logo, colors, and messaging helps to:

Accepted Answer

Build recognition and trust

Answer

Confuse competitors

Answer

Reduce tax liability

Answer

Shorten service times