Beauty Business Marketing and Client Retention 2

Question 1

A salon offers 10% off a client's next service when they book before leaving. What is this technique called?

Accepted Answer

Rebooking incentive

Answer

Upselling

Answer

Cross-selling

Answer

Cold outreach

Question 2

Which metric best measures how much revenue a single client generates over their entire relationship with your salon?

Accepted Answer

Customer lifetime value

Answer

Cost per click

Answer

Bounce rate

Answer

Gross margin

Question 3

A stylist suggests a matching conditioner to a client buying shampoo. This is an example of:

Accepted Answer

Cross-selling

Answer

Discounting

Answer

Referral marketing

Answer

Rebranding

Question 4

What is the primary goal of a client loyalty program in a beauty business?

Accepted Answer

Reward repeat visits and increase retention

Answer

Attract only first-time walk-ins

Answer

Reduce staff wages

Answer

Eliminate online booking

Question 5

Which platform is generally most effective for a salon to showcase before-and-after visual work?

Accepted Answer

Instagram

Answer

Answer

A printed newsletter

Answer

Radio ads

Question 6

A client hasn't booked in 4 months. What is the best retention action?

Accepted Answer

Send a personalized win-back offer

Answer

Remove them from the database

Answer

Raise their prices

Answer

Ignore them

Question 7

What does a high client no-show rate most directly hurt?

Accepted Answer

Revenue and appointment utilization

Answer

Product shelf life

Answer

Staff certifications

Answer

Website loading speed