Marketing and Client Retention Flashcards
7 cards from real Beauty Business practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing and Client Retention flashcards as text
A salon offers 10% off a client's next service when they book before leaving. What is this technique called?
Answer: Rebooking incentive
Offering a discount to secure the next appointment before the client leaves is a rebooking incentive that boosts retention.
Which metric best measures how much revenue a single client generates over their entire relationship with your salon?
Answer: Customer lifetime value
Customer lifetime value (CLV) totals all revenue a client brings across their entire relationship.
A stylist suggests a matching conditioner to a client buying shampoo. This is an example of:
Answer: Cross-selling
Recommending a complementary product alongside a purchase is cross-selling.
What is the primary goal of a client loyalty program in a beauty business?
Answer: Reward repeat visits and increase retention
Loyalty programs reward repeat clients to encourage them to keep returning.
Which platform is generally most effective for a salon to showcase before-and-after visual work?
Answer: Instagram
Instagram is highly visual, making it ideal for before-and-after beauty transformations.
A client hasn't booked in 4 months. What is the best retention action?
Answer: Send a personalized win-back offer
A personalized win-back offer re-engages lapsed clients and encourages them to return.
What does a high client no-show rate most directly hurt?
Answer: Revenue and appointment utilization
No-shows leave paid appointment slots empty, directly reducing revenue and chair utilization.