Marketing and Brand Development Flashcards

Which KPI best measures how much revenue a client generates over their entire relationship with a salon?

Answer: Customer Lifetime Value (CLV)

CLV estimates total revenue from a client across all their visits.

A beauty brand launches a rebrand. What is the biggest risk if done poorly?

Answer: Losing recognition and confusing loyal customers

A poorly managed rebrand can alienate existing loyal customers.

Which statement best describes 'user-generated content' (UGC) in beauty marketing?

Answer: Photos and reviews created by clients showcasing their results

UGC is authentic content created by clients that builds credibility.

What is the main advantage of A/B testing an email subject line?

Answer: Data-driven insight into which version drives more opens

A/B testing compares versions to identify what performs better.

A salon wants to appear when locals search 'balayage near me.' Which practice helps most?

Answer: Local SEO with location keywords and updated Google Business Profile

Local SEO optimizes for location-based searches like 'near me.'

Which describes 'brand storytelling' as a marketing approach?

Answer: Sharing the brand's mission, origin, and values to build emotional connection

Storytelling builds emotional bonds through the brand's mission and journey.

A beauty entrepreneur tracks which marketing channel produced each booking. This practice is called:

Answer: Attribution tracking

Attribution tracking credits each booking to its originating channel.