Beauty Business Marketing and Client Retention 4

Question 1

A salon tracks that 60% of revenue comes from 20% of clients. This illustrates:

Accepted Answer

The Pareto principle

Answer

The break-even point

Answer

The bandwagon effect

Answer

The rule of thirds

Question 2

What is the main purpose of a client intake or consultation form?

Accepted Answer

Understand client needs and personalize service

Answer

Advertise to strangers

Answer

Replace pricing menus

Answer

Track competitor sales

Question 3

Offering a premium package that bundles several services at a set price is an example of:

Accepted Answer

Bundling

Answer

Price gouging

Answer

Loss leading

Answer

Cold outreach

Question 4

Which factor most strongly drives long-term client retention in a salon?

Accepted Answer

Consistent quality and strong relationships

Answer

The cheapest possible prices

Answer

Frequent staff turnover

Answer

Rare communication

Question 5

A salon posts a 'client of the month' feature with permission. This mainly helps by:

Accepted Answer

Building community and social proof

Answer

Reducing rent

Answer

Avoiding taxes

Answer

Slowing bookings

Question 6

What is an effective use of a slow weekday afternoon for a salon?

Accepted Answer

Offer off-peak discount promotions

Answer

Close permanently

Answer

Raise all prices

Answer

Cancel bookings

Question 7

Which best describes 'upselling' at a beauty business?

Accepted Answer

Encouraging a client to choose a higher-value service

Answer

Firing underperforming staff

Answer

Refunding a service

Answer

Closing early