Bcom Bachelor of Commerce Bachelor of Commerce: Marketing 4

Question 1

The 'Net Promoter Score' (NPS) measures:

Accepted Answer

Customer loyalty and likelihood to recommend

Answer

NPS gauges customer loyalty by asking how likely respondents are to recommend a company to others on a 0–10 scale.

Question 2

A positioning strategy that targets a specific narrow market segment is referred to as:

Accepted Answer

Niche marketing

Answer

Niche marketing focuses resources on a well-defined, underserved market segment with specialized needs.

Question 3

Which stage of the product life cycle typically sees the highest level of promotional spending relative to sales?

Accepted Answer

Introduction

Answer

During the introduction stage, heavy promotion is needed to build awareness and trial among an unfamiliar market.

Question 4

The marketing concept that emphasizes understanding individual customer needs and building long-term relationships is:

Accepted Answer

Relationship marketing

Answer

Relationship marketing focuses on customer retention and satisfaction over the long term rather than single transactions.

Question 5

In segmentation, 'psychographic' variables include:

Accepted Answer

Lifestyle, values, and personality traits

Answer

Psychographic segmentation groups consumers by psychological characteristics such as lifestyle, attitudes, and personal values.

Bcom Bachelor of Commerce Practice Test