Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 5

Question 1

Which e-commerce strategy involves analyzing a customer's purchase history to recommend complementary products at checkout?

Accepted Answer

Cross-selling

Answer

Cross-selling suggests related or complementary items to what the customer is already buying, increasing order value and product discovery.

Question 2

What is the primary function of a Content Delivery Network (CDN) for e-commerce websites?

Accepted Answer

To distribute website content from servers geographically closer to users, improving load speed

Answer

A CDN caches static assets on edge servers worldwide so users load content from a nearby node, reducing latency and improving site performance.

Question 3

Under which e-commerce revenue model does the platform earn money by displaying ads from third-party advertisers to site visitors?

Accepted Answer

Advertising-based model

Answer

The advertising model generates revenue by selling display, sponsored, or banner ad placements to brands seeking exposure to the platform's audience.

Question 4

What is 'social commerce'?

Accepted Answer

Buying and selling products directly within social media platforms without leaving the app

Answer

Social commerce integrates shopping features natively into platforms like Instagram, TikTok, and Pinterest, allowing users to discover and purchase without switching apps.

Question 5

In supply chain management for e-commerce, 'just-in-time (JIT) inventory' aims to:

Accepted Answer

Receive goods only as they are needed for production or sale, minimizing holding costs

Answer

JIT inventory reduces warehousing costs and waste by synchronizing supply closely with actual demand, though it increases vulnerability to supply disruptions.

Bcom Bachelor of Commerce Practice Test

Bcom Bachelor of Commerce Practice Test

Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 5