Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 2

Question 1

Which payment gateway feature allows merchants to store customer card details securely for future transactions?

Accepted Answer

Tokenization

Answer

Tokenization replaces sensitive card data with a non-sensitive placeholder token, enabling safe storage for repeat purchases.

Question 2

A business model where a retailer sells products without holding inventory, shipping directly from the supplier to the customer, is called:

Accepted Answer

Dropshipping

Answer

Dropshipping lets retailers list products and forward orders to suppliers who handle fulfillment, eliminating the need for inventory.

Question 3

Which metric measures the percentage of website visitors who complete a desired action such as making a purchase?

Accepted Answer

Conversion rate

Answer

Conversion rate is calculated as (number of conversions / total visitors) × 100, indicating how effectively a site turns visitors into customers.

Question 4

In e-commerce, 'dynamic pricing' refers to:

Accepted Answer

Prices that adjust in real time based on demand, competition, and other factors

Answer

Dynamic pricing algorithms change product prices automatically in response to market conditions, competitor pricing, and demand fluctuations.

Question 5

Which type of e-commerce fraud involves a buyer falsely claiming they did not receive an item to obtain a refund while keeping the product?

Accepted Answer

Friendly fraud (chargeback fraud)

Answer

Friendly fraud occurs when a legitimate cardholder makes a purchase and then disputes it with their bank, falsely claiming non-receipt or non-authorization.

Bcom Bachelor of Commerce Practice Test

Bcom Bachelor of Commerce Practice Test

Bcom Bachelor of Commerce Bachelor of Commerce: E-Commerce 2