B2B Quality Control & Process Improvement 2

Question 1

In B2B marketing, which Six Sigma metric measures the number of defects per million opportunities (DPMO)?

Accepted Answer

DPMO

Answer

DPMO (Defects Per Million Opportunities) is the standard Six Sigma metric for quantifying defect rates in a process.

Question 2

A B2B marketing team wants to reduce campaign approval cycle time. Which lean tool maps the current state of the workflow to identify waste?

Accepted Answer

Value stream mapping

Answer

Value stream mapping visually documents each step of a process, making waste (delays, rework, redundant approvals) easy to spot and eliminate.

Question 3

Which quality principle states that 80% of problems typically stem from 20% of causes?

Accepted Answer

Pareto principle

Answer

The Pareto principle (80/20 rule) guides teams to prioritize the vital few causes that drive the majority of quality problems.

Question 4

In a B2B lead qualification process, a control chart shows a data point beyond the upper control limit. What does this indicate?

Accepted Answer

Special cause variation requiring investigation

Answer

A point beyond the control limits signals special cause variation — an unusual event that warrants investigation rather than routine adjustment.

Question 5

Which DMAIC phase focuses on identifying the root causes of a B2B marketing quality problem?

Accepted Answer

Analyze

Answer

The Analyze phase uses tools like fishbone diagrams and regression analysis to identify root causes before solutions are designed.

(B2B) Business-to-Business Marketing certification Practice Test